Five Days at COEX Living Fair 2026: When Office Chairs Became the Main Event

The Worry Before the Fair

When ChairPark set up its booth at the 2026 COEX Living Fair in Seoul, the team had honest doubts. Would visitors at a broad lifestyle fair really care about office chairs? Would they just sit for a moment and move on?

After five days on the show floor, the answer was emphatically no. Attendees didn't treat chairs as furniture—they approached them like essential health equipment. And their questions ran deeper than anyone expected.

Day One: "Wait, Why Does This Move?"

First-day visitors often browse casually, getting a feel for what's on offer. But the questions that came up most frequently weren't about price or brand recognition. Instead, people asked:

• "Why does the Ing Cloud move like this?"

• "Why does the support on the Contessa II feel so different?"

• "Why does the Ing Life feel supportive without letting my posture collapse?"

These weren't surface-level inquiries. Visitors wanted to understand what their bodies were feeling—and why.

Day Two: The Kokuyo Ing Cloud Drew Crowds for a Reason

By the second day, patterns emerged. The Kokuyo Ing Cloud consistently elicited strong reactions. People didn't need convincing—they felt it immediately.

"Wait… this is a chair? It's not fixed—it follows my body as I move."

The Ing Cloud's "moving sitting" philosophy—allowing micro-movements that prevent the body from locking up—resonated especially with people who sit for long hours. Across different body types and professions, the feedback was remarkably consistent: less pressure on the lower back, less fatigue over time.

Day Three: The Okamura Contessa II Needed No Sales Pitch

The Okamura Contessa II proved fascinating to watch. There was no flashy gimmick, yet visitors' expressions changed the moment they sat down.

"This is definitely different. The back support isn't just soft—it feels precise."

In a hands-on environment, the Contessa II's strengths were self-evident. The quality of the lumbar support and overall fit communicated themselves without explanation. Visitors stayed longer, adjusting settings and searching for the configuration that worked best for their own bodies.

Day Four: The Kokuyo Ing Life Felt Like an "Everyday" Chair

Surprisingly, one of the chairs that generated the most sustained interest was the Kokuyo Ing Life.

Where the Ing Cloud impressed with novelty and freedom of movement, the Ing Life felt more grounded—a chair you could imagine living with day in and day out.

• "I could see using this at home."

• "If we had chairs like this at the office, I'd actually enjoy working there."

• "The movement isn't overwhelming—it's just… natural."

The reaction reinforced something the team already suspected: chairs are no longer confined to the "office furniture" category. People now care just as much about what they sit on at home.

Day Five: Why This Work Matters

The final day felt short. Over five days, ChairPark's team met hundreds of people—each with different bodies, habits, and reactions to the same chairs. But one thing was universal:

Everyone wanted to find a chair that was right for them. And they wanted to experience it firsthand.

This, the team realized, is exactly why showrooms and试chair experiences matter. Photos, specs, and online reviews can only go so far. A chair must be judged by your own body—and that judgment can change eight hours of your day, or in some cases, years of physical well-being.

Building a Try-Before-You-Buy Culture

ChairPark's mission, crystallized by the fair, is to help more people move beyond "buying a good chair" toward "choosing the right chair for my body."

The goal is to make that process approachable: sit, compare, adjust, ask questions, and decide—without pressure. It's about creating a trial culture where ergonomic seating is treated as seriously as it deserves.

A Sincere Thank You

To everyone who visited the booth over those five days: thank you. You didn't just sit and leave—you shared your posture habits, your pain points, your work setups. That dialogue taught the ChairPark team as much as it (hopefully) helped you.

Comments like "I wish there were more spaces like this" and "I have to recommend this to my coworkers" were fuel for the work ahead.

The energy and curiosity from COEX Living Fair 2026 won't be forgotten. The next step is turning that momentum into better experiences, clearer guidance, and more opportunities to try before you buy.

Until next time—when the selection will be even broader and the experience even more refined.